Sensory Branding: How HVAC units can improve productivity & brand image
HVAC units can be a big contributor to improving the environment of the workplace, regulating the temperature to make it a comfortable place to be in. Temperature, whilst underrated, can be a big factor in the impression made on employees and clients when occupying a workspace, so maintaining a functional system is important for the wellbeing of everyone.
Here at Conditioned Environment, we’re always excited to learn of rising technology used within the industry, and to share it with our clients. In this article, we look at the recent introduction of scent diffusion technology using HVAC units in commercial environments.
Scent branding
Studies have shown that scents can improve moods, and enhance performance and memory amongst people. Our sense of smell is one of our most powerful senses, affecting up to 75% of our actions and emotions on a daily basis, and influencing the way we connect with environments and, therefore, brands.
It is this fact that some advancing companies are beginning to use, implementing scents by way of their HVAC system to encourage customers to link scent with the brand. The futuristic technology uses a micro-particle delivery system to safely release a dry, hypoallergenic fragrance into the environment via the air conditioning unit. This link, if positively formed, encourages more brand loyalty, an increased brand identity, and the chance of repeat business in future.
Who would use sensory branding?
There is a growing demand for this advanced technology in the commercial market, with a wide range of business able to utilise the diffusion technology which runs through air conditioning.
Current users include:
- Hotels
- Airports
- Restaurants
- Attractions
- Casinos
However, any form of business or institution wanting to raise their brand identity could in theory use sensory branding – even in the office. A unique scent can be a great way of improving mood and encouraging client loyalty, as well as creating a sense of unity around the company.
Although we don’t offer anything quite so futuristic as scent diffusion technology here at Conditioned Environment, we do provide a high quality HVAC supply and installation service, ensuring that your air conditioning unit is installed and designed to suit your building’s requirements perfectly.
We’re dedicated to producing the ideal environment for your company, working with you closely to ensure your needs are met. For more information, feel free to contact our friendly team today – we’ll be happy to help.
